In leisure consumption scenarios such as water parks and night market food streets, consumers' demands for instant and scenario - specific goods and services are becoming increasingly prominent. With in - depth analysis of the consumption characteristics of such scenarios, Zhigou Technology, relying on customized vending machine solutions, accurately meets the needs of the scenarios. It not only brings consumers a convenient and comfortable experience, but also helps scenario operators improve service efficiency and commercial value, thus becoming an important driving force for the service upgrading of leisure consumption scenarios.
Water Parks: Building an All - time Scenario - based Supply Network
As a leisure place centered on water amusement, water parks see consumers facing environmental challenges such as high temperature and humidity during their visit. They have high - frequency demands for relieving thirst, cooling down, protective supplies and energy supplements, and their consumption behaviors are characterized by immediacy and fragmentation. In view of the characteristics of water park scenarios, Zhigou has created a fully adapted vending machine service system.
In terms of equipment design, the customized vending machines in water parks adopt special waterproof and moisture - proof materials to ensure stable operation in humid environments. The appearance is mainly in blue and white, with water elements such as waves and water drops incorporated, which is consistent with the overall visual style of the park and enhances the sense of integration into the scenario. In terms of equipment layout, they are mainly distributed in high - frequency consumer stay areas such as shaded rest areas, around amusement facilities and near changing rooms, achieving service coverage of "visible when playing, available when needed".
The commodity configuration is centered on the core needs of water entertainment scenarios: large bottles of iced mineral water, fruit juice and other thirst - quenching drinks are provided to quickly relieve consumers' sense of heat; small packages of portable snacks such as fish tofu and seaweed are available to meet the demand for instant energy supplement; protective articles such as waterproof mobile phone bags, disposable towels and sunscreen are introduced to solve consumers' worries when playing in the water. Through accurate commodity combination and layout, Zhigou custom vending machines have effectively filled the service gap of traditional retail in water parks. The average daily service frequency has increased by more than 40% compared with conventional vending machines, significantly improving consumers' visiting experience.
Night Market Food Streets: Creating an Efficient and Convenient Consumption Supplement Ecosystem
Night market food streets are characterized by dense merchants, a large flow of people and a strong atmosphere of fireworks. Consumers' core demand is to taste delicious food, and at the same time, there are derivative demands such as instant greasiness relief and convenient cleaning. The consumption time is concentrated in the evening, and traditional retail services are prone to problems such as queuing congestion and insufficient supply. In view of the operation pain points of night market scenarios, Zhigou provides a flexible and efficient vending machine supplement scheme.
In terms of equipment design, the customized vending machines in night markets adopt wear - resistant and easy - to - clean materials to adapt to the complex environmental conditions of night markets. The appearance uses eye - catching warm colors such as orange and yellow, with visual symbols such as snack patterns and fireworks elements, which enhances the visibility of the equipment at night and echoes the lively atmosphere of the night market. The equipment is compact and flexible in size, and can be placed flexibly according to the layout of night market stalls without occupying core channel space, thus realizing efficient space utilization.
The commodity combination focuses on the derivative demands of night market consumption: small cups of iced sour plum soup, lemon water and other greasiness - relieving drinks are the main products, which complement the snack consumption in the scenario; fresh fruit salads and other healthy light meals are provided to enrich consumers' choices; wet tissues, disposable gloves and other cleaning supplies are available to improve consumption convenience. In terms of pricing strategy, through large - scale procurement and operation optimization, the commodity prices are ensured to be 10% - 15% lower than those of surrounding small stores, forming a cost - effective advantage. The introduction of Zhigou custom vending machines has effectively diverted the non - core commodity demands of traditional merchants and reduced consumers' waiting time. According to the data from night market operators, after the introduction, the average stay time of consumers in the area has been extended by 15 minutes, which has indirectly driven the overall consumption growth.
Scenario - based Service Capability: The Core Support for the Upgrading of Leisure Consumption Scenarios
The successful application of Zhigou custom vending machines in water parks and night market food streets reflects their core competitiveness in leisure consumption scenarios: the scenario - demand - oriented customized design capability ensures that the equipment is highly compatible with the scenario atmosphere and operation needs; the commodity combination capability based on consumer behavior realizes the accurate connection between "demand and supply"; the service network construction capability aiming at efficient operation improves the density of service coverage and response speed.
In the future, Zhigou Technology will continue to deepen its presence in leisure consumption scenarios, continuously optimize customized solutions according to the characteristics of different types of scenarios, and expand applications in more leisure scenarios such as theme parks, outdoor camps and pedestrian streets. Through technological innovation and service upgrading, it will provide stronger support for the improvement of service quality and commercial value in the leisure consumption industry.
Zhigou Technology looks forward to working with operators of various leisure consumption scenarios to build a more efficient, high - quality and scenario - characteristic consumption service ecosystem with customized vending machines as the link, so as to achieve a win - win situation for all parties.
