Consumer demands vary greatly in different scenarios. Blindly placing vending machines often leads to half the result with twice the effort. Zhigou has been deeply engaged in intelligent retail for many years and well understands the principle that "scenarios determine demands and demands determine configurations". It has created a set of customized solutions for core scenarios such as office buildings, campuses, communities and transportation hubs to ensure that each machine can accurately match local demands and maximize profits.
I. Office Building Scenario: Accurately Capture the Fragmented Needs of "Office Workers"
White - collars in office buildings have a fast pace and pay attention to efficiency, and they have high requirements for the "instantaneity" and "quality" of commodities. The scheme customized by Zhigou for office buildings is designed around the three key words of "refreshing, convenient and healthy":
Equipment Selection: Priority is given to configuring 24 - hour constant - temperature intelligent cabinets with precise temperature control functions (the cold drink area is kept at 4 - 6℃, and the hot drink area is maintained at 55 - 60℃) to meet the temperature requirements of coffee, milk tea and other drinks. At the same time, it is equipped with a dual - screen interactive system. The main screen is used for commodity display, and the secondary screen plays workplace inspirational videos or industry news to attract people waiting for the elevator to stop.
Commodity Combination: Adopt the "golden triangle" selection rule -
Morning time (7:30 - 9:30): American coffee, whole wheat bread and instant oats account for 40% to meet the demand for breakfast;
Noon time (12:00 - 14:00): Salads, sandwiches and functional drinks account for 30%, suitable for light lunch;
Afternoon time (15:00 - 17:00): Internet celebrity snacks, energy bars and scented teas account for 30% to solve the craving for afternoon tea.
With this combination, the average daily sales of Zhigou machines in a financial center are 60% higher than those of traditional machines.
Operation Skills: Open an "enterprise group purchase channel" to support companies to purchase afternoon tea in bulk. Employees can scan the code to receive it, which not only simplifies the process but also improves repurchase. At the same time, face recognition is used to push "buy 10 get 2 free" coffee coupons to high - frequency consumers to lock in long - term customers.
II. Campus Scenario: Balancing "Students' Just Needs" and "Interesting Interaction"
The student group on campus has concentrated consumption power but limited budget. They need both affordable and just needed commodities and like fresh and interesting consumption experiences. Zhigou's campus scheme focuses on "high cost - performance + sense of interaction":
Equipment Selection: Compact integrated machines are put in, with the body designed in a cartoon graffiti style, integrating campus cultural elements (such as school badges and school mottos). The machine is equipped with a dual mode of "face brushing payment + campus card payment", which is in line with students' payment habits, and the payment success rate is increased to 99%.
Commodity Combination: Commodities are planned by region -
Basic area: Affordable mineral water (1 yuan), instant noodles (3 - 5 yuan) and stationery account for 50% to meet daily needs;
Characteristic area: Low - fat yogurt, Internet celebrity spicy strips and cultural and creative products account for 30% to attract trial consumption;
Promotion area: Short - dated snacks (50% discount) account for 20% to drive overall sales through "low - price drainage".
The Zhigou machine in a university can drive the sales volume of the whole machine to increase by 35% on the monthly short - dated snack promotion day.
Operation Skills: Cooperate with the student union to carry out the "Campus Creative Marketing Competition", allowing students to design machine posters or promotional activities. The winning schemes are implemented and prizes are given, which not only reduces marketing costs but also enhances students' recognition of the machine. At the same time, the "lost and found" function is opened, and students can release lost and found information on the machine screen to improve the campus service attribute of the machine.
III. Community Scenario: Building a "Convenience Service Station at the Doorstep"
Community residents, as a family unit, pay more attention to "practicality" and "emergency" in consumption, and especially care about the needs of the elderly and children. Zhigou's community scheme focuses on "convenience, emergency and family friendliness":
Equipment Selection: A large - capacity double - door machine is adopted, with the left side being a normal temperature area (daily necessities) and the right side being a refrigerated area (fresh snacks). The height of the machine is reduced to 1.5 meters, which is convenient for the elderly and children to pick up goods. At the same time, night lighting is installed to meet the needs of residents for shopping when they return home late.
Commodity Combination: Classified according to "family needs" -
Emergency area: Band - aids, iodophor, disposable raincoats and batteries account for 10% to solve emergencies;
Children's area: Cartoon snacks, milk and wet wipes account for 25%, and the packaging is designed to be tear - proof;
Family area: Small - packaged rice and flour, soy sauce and vinegar, quick - frozen dumplings account for 40%, supporting "small - quantity purchase";
Health area: Sugar - free drinks, coarse grain biscuits and middle - aged and elderly milk powder account for 25%, adapting to health needs.
The Zhigou machine in a community has opened a "20 - minute emergency delivery" service (for orders over 30 yuan), and the residents' satisfaction rate reaches 98%.
Operation Skills: The 5th day of each month is set as the "community convenience day", providing free printing (the first 5 sheets) and mobile phone charging services. A donation box is placed beside the machine to encourage residents to donate idle items and enhance the sense of community belonging. Through these services, the community penetration rate of the machine has increased from 30% to 75%.
IV. Transportation Hub Scenario: Seizing the Golden 30 Seconds of "Hasty Consumption"
Passengers at airports and high - speed railway stations are in a hurry, have a short decision - making time, and have extremely high requirements for "quick access" and "portability". The core of Zhigou's transportation hub scheme is to "shorten the consumption path":
Equipment Selection: The "quick pick - up channel" design is adopted, with commodities facing outwards and delivered in 1 second after scanning the code. The machine shell is made of scratch - resistant and wear - resistant materials to adapt to high - traffic environments, and is equipped with a bilingual interface (Chinese / English) for the convenience of international passengers.
Commodity Combination: Focus on "ready - to - take" commodities -
Portable food: Individually packaged bread, marinated eggs and energy bars account for 40%;
Drinks: Small bottled mineral water and functional drinks account for 35%;
Travel supplies: Eye masks, earplugs and power banks (for rent) account for 25%.
Through optimizing the moving line, the Zhigou machine at a high - speed railway station shortens the average consumption time per customer from 45 seconds to 20 seconds, with the average daily number of served people exceeding 1200.
Operation Skills: Adjust the replenishment time according to the train schedule and complete the stocking 2 hours before the passenger flow peak. For delayed passengers, push "30 minus 5" coupons for hot food to alleviate waiting anxiety and increase the customer unit price.
V. Community Scenario: Building a "Convenience Service Station at the Doorstep"
Residents in the community, as a family unit, pay more attention to "practicality" and "emergency" in consumption, and especially care about the needs of the elderly and children. Zhigou's community scheme focuses on "convenience, emergency and family friendliness":
Equipment Selection: A large - capacity double - door machine is adopted, with the left side being a normal temperature area (daily necessities) and the right side being a refrigerated area (fresh snacks). The height of the machine is reduced to 1.5 meters, which is convenient for the elderly and children to pick up goods. At the same time, night lighting is installed to meet the needs of residents for shopping when they return home late.
Commodity Combination: Plan commodities by region -
Basic area: Affordable mineral water (1 yuan), instant noodles (3 - 5 yuan) and stationery account for 50% to meet daily needs;
Characteristic area: Low - fat yogurt, Internet celebrity spicy strips and cultural and creative products account for 30% to attract trial consumption;
Promotion area: Short - dated snacks (50% discount) account for 20% to drive overall sales through "low - price drainage".
The Zhigou machine in a university can drive the sales volume of the whole machine to increase by 35% on the monthly short - dated snack promotion day.
Operation Skills: Cooperate with the student union to carry out the "Campus Creative Marketing Competition", allowing students to design machine posters or promotional activities. The winning schemes are implemented and prizes are given, which not only reduces marketing costs but also enhances students' recognition of the machine. At the same time, the "lost and found" function is opened, and students can release lost and found information on the machine screen to improve the campus service attribute of the machine.
No matter in which scenario you want to place the machine, Zhigou can provide full - chain customized services from equipment selection, commodity combination to operation strategies. Our scenario - based schemes have been verified in more than 2000 locations across the country, helping entrepreneurs increase their return on investment by an average of 45%.
Want to know which scheme is suitable for your target scenario? Contact Zhigou scenario planners to get free customized schemes!
